Global Entrepreneurship Week began with the concept of planting the seeds for an entrepreneurial mindset and business ownership within our youth, worldwide. It is evolving beyond that, simply because the global economy demands it. It's also an excellent time to revisit how you play the game. Those of you who are already business owners will likely agree:
Just like the game of football, you must practice entrepreneurship. Your game face must be on, with your best plays ready to run. Why? Because when opportunity is ready, or the market takes an unexpected turn, you must be ready for it.
The November 15th NFL game between the Colts and Patriots illustrates what being ready really means. The Patriots had been leading for about
leading for about 45 minutes of the 60-minute game.. With just 3 minutes to go, they were still "comfortably" ahead by 13 points. But the game was not over. A common turn of events -- for the Colts, anyway -- occurred in the closing minutes. The "Comeback Kid" and his posse,
remembered that they still had 3 minutes left to play the game. Needless to say, at game's end, the Colts were ahead by one point -- i.e.: they won the game.
What do the Colts do that you can apply to your entrepreneurship game?
- The head coach leads a coaching staff that functions well as a team. They have excellent leadership.
- The players know their roles and they play well together. They know what teamwork means.
- When conditions shift, they adjust. Player injuries could have devastated the defense; it didn't. Being down by 17 points could have stalled their momentum; it didn't.
- Everyone clearly understands the overarching objective: Win games. It does not have to be brilliant or particularly pretty every time. Just win.
- Every player knew exactly what the measurable goal was on 11/15/2009... With 3:04 to go -- score 14 points. Two touchdowns and two extra points successfully kicked equaled a win.
- Every stakeholder dressed in Colts Blue knows what to do when the going gets tough. Do you?
Give this some thought...
Do you have a Plan B, or even a Plan C?
Take a look at how you operate.
- Have you planned for the Best Case, Status Quo, and Worst Case scenarios?
- What can you to do to mitigate risk, on as many fronts as possible?
- Are there factors that could shift your fate? Have you put anything in place to control any of them?
Expecting the best is great for morale. Planning for the worst is good business.
When fuel prices skyrocketed in 2007 and 2008, one of my clients was hit hard by it. Her equipment and trucks primarily used diesel. Yet, it had not occurred to her, during the initial spikes in 2005 and 2006, to secure a fuel supply contract at a fixed price. Had we been working together sooner, I could have advised her to rein in that cost factor. That is one advantage of working with DMMI Associates LLC early in your business life cycle: We can identify conditions and actions that can save you tangible cash dollars, in the short-term and long-term.
Remember: You can always shift the game in your favor. You merely have to be prepared and keep your Game Face on.
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Guest blogger Sändra K Connor is known as “thinkVAULTer” on twitter. She is the owner of DMMI Associates, LLC and known as the Infopreneur. Sändra specializes in helping small business owners to grow their businesses – from startup or from here-and-now to the next level.