We call it a do-over

I just finished reading Scott McKain's newest book, Collapse of Distinction. He charges his readers to find ways to be distinct, to give people a compelling reason to become and remain a customer. We are always looking for more opportunities to remain the best in the industry, and Scott has given us ideas that we'll be considering for our business. And in the meantime, he has given us more compelling reasons to remain his customer (purchase his books). He asks the tough questions, pushes his readers to examine what they're doing now, then come up with the ideas to become better.

We started our home inventory service with the passion of helping others, knowing we can close each day with the great feeling that we've done something that will favorably impact others' lives. Each time we deliver a completed portfolio, we receive compliments about the quality of service, hear how great people feel now that they have these documents and their peace of mind that we keep their information backed up. Most appreciate that they can receive annual updates at a small fraction of the cost of another full inventory service. Some even say we need to raise our prices (we haven't).

These are all great, but the one specific item we are very proud of is how we serve a current customer after a major loss (so far, a tornado and burglary). Once they rebuild/refurnish we provide a new inventory at no charge - we give them a "do-over". That's the least we can do after they've been through such an ordeal. It's one compelling reason for our customers to become and remain customers.

What else can we do? We're open to your ideas!