Our guest blogger is Sändra K Connor, also known as “thinkVAULTer” on twitter. She in the owner of DMMI Associates, LLC and known as the Infopreneur. Sändra specializes in helping small business owners to grow their businesses – from startup or from here-and-now to the next level. 
The green handle on this faucet aptly illustrates how important a healthy pipeline flow is to revenues, as well as profits. If it’s off, even for a short while, the disruption in the flow can wreak havoc on your business. This is true for everyone. We all have fixed costs to cover, even if the bulk of them are our own salaries or withdrawals for family living expenses.
Add overhead, such as rent and utilities, or other cash flow drains, such as employee expenses, lease payments or equipment purchases, then the flow in the pipeline becomes even more critical. So, how can you keep the pipeline filled along with all the other duties you must cover?
Keep these tips in mind, along with setting aside time in your schedule to get them done:
- Develop steady sources of new prospects. Get to know people, everywhere you go – in-person or on-line at your social media sites.
- Gather testimonials and cultivate referrals from EVERYONE – clients and colleagues. Provide easy, hassle-free ways for people to help you with this and ASK!
- Form partnerships with other firms that complement what you do. Consider which non-competitors are likely to cross paths with your prospects. Talk with them about partnering.
Of all the challenges for small business owners and micro businesses that I’ve seen, the toughest is keeping the customer pipeline full. The sales spigot must be kept running at full force. As a business owner, you dare not let it dwindle to a trickle – or worse yet – run dry. Remember that a healthy prospect pipeline is like lifeblood. Keeping your pipeline filled will stave off sales dollar anemia, or near certain business demise without it.
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