Looking at cold calls a new way

Like most sales people (business owners included), cold calls rank high on the list of things we hate to do. Though most of our business comes through referrals, we do have to make cold calls also.

I have avoided making them as much as possible. Until recently. I watched a video by Bill Bartmann on iLearning Global that helped me change my thought process.

When we think of "cold", we pull in, take a defensive stand, cross arms and shiver. Now, what a way to create a negative attitude for yourself just before making a phone call! To someone you're hoping will become a customer! And we all wonder why cold calls don't work?!?

How would you like to change that "cold" attitude? Put yourself in a position of anticipation for new business! Make "new" calls. The word "new" allows you to feel open, excited and in anticipation of new things. You'll be in a much better frame of mind, and that frame of mind brings a positive attitude with it. So, as Bartmann says, think of your "cold" calls as "new" calls. It's all in your head. Change the way you look at things, and you'll change what you expect. Change what you expect, and you'll change the results.

Now, pick up the phone and make some "new" calls!