Who is your competition?

Often people state that we don't have any competition because they haven't heard of others who provide inventory services. This thought process is far from accurate. And if you have a niche, I'm suggesting that you DO have competition. Don't be fooled into thinking that a unique service or product gives you the freedom of not having to vie for people's hard-earned money.

Most services are choices. Our competition is made up of other service providers: lawn maintenance, painter, interior decorator, massage therapist, carpet cleaner, landscaper, business coach, life coach, maid service ... the list goes on and on. These companies all have something in common - we are all competing for the disposable income and how our customers choose to spend it.

I believe an inventory is a must! The same can be said for coaches and therapists. Cleaning your own carpet can be back-breaking, as can painting and lawn maintenance. But these are still choices. They are not requirements like utilities, gasoline, food and clothing. You might not be competing against another company that provides the same service, but you are competing nonetheless.

Who is your competition - really?