The story of our business

Social Media/Marketing/Branding professional Kyle Lacy, owner of Brandswag, posted an interesting blog Friday called Tell THE Story of Your Business. This link takes you to the blog, and I highly recommend you take a few minutes to read it. In essence, he says we should tell people about our business. He says that none of us do this often enough.

It made me stop to think that I haven't done that, not to the depth that he's talking about. Yes, I've covered why people need an inventory of the contents of their home or business, and why it's wise to hire an inventory service to do it. But I haven't - at least not often enough - talked about why we do this.

Mike's and my passion for providing inventories goes way beyond the financial benefits it brings our customers. It goes to the core of our beings - that we love to help people. We network, connect and share. We educate people of the many reasons you need an inventory and how it helps others as well as yourself. In fact, when we started the business in 2004, we had three criteria, #1 being "to end each day knowing we have done something to help others."

Having experienced 2 burglaries, we know the stressful, emotional, time-consuming process of recovering from a loss. THAT is where we help people. The financial benefit of our service is huge, but the emotional issue is just as disabling.

What is our business really about? It's about lessening the stress, the tears, the turmoil in the aftermath of a loss. It's about peace of mind. And it's about knowing our customers are better off having hired us than they were before. THAT'S what Hartman Inventory is deep down, honestly, and passionately about.