How are you distinct?

Do you know how you are distinct - how you are different than your competition? As a small business owner, I am always looking for an opportunity for new customers. When asked what makes our inventory service stand out from other service providers, we are pleased that we have an answer to that question.

We are distinct by:
1 - You'll work with Mike and me, the owners, and only us - from scheduling your appointment to processing the information, through delivery of your portfolio.
2 - A confidentiality agreement prior to starting the inventory is signed. We promise not to sell, give or share your contact information.
3 - We hand-deliver your completed portfolio, which provides an opportunity to discuss any questions you have.
4 - We believe in helping others, and promote our customers at networking events, on line, in our newsletters and on our blog.

What got me started on this thought was the newly released and highly acclaimed book, Collapse of Distinction, by Scott McKain. I met Scott on Twitter and have enjoyed reading his blog posts over the past couple months. Always thoughtful, thought-provoking, tell-it-like-it-is, his view of the business world stands out. He offers value!

I have read the first chapter of Collapse of Distinction, and you can, too. It's an easy read, and so full of questions, so full of examples of what each of us need - or not need - to do. Of course, I'm planning on buying the book, but honestly I'm holding out hoping to receive an autographed copy from him (Scott, are you reading this?).