Video marketing for small businesses

Technology has created video marketing opportunities that small businesses can afford. We have created a couple videos for our inventory service and like the 'feel' of talking to people. Who better to discuss your service or product than you? It brings a familiarity, which allows the prospect to feel like they already know you.

I've seen many professional videos and unfortunately, not-so-professional ones. Most of us cringe when we hear a car salesman on TV screaming about a wonderful deal waiting for you if you’ll come down – right now! Or the windows and siding guy who squawks about the fantastic savings if you call within the next 30 minutes (but the ad runs all day long). These are stereotypes of TV advertising available for the small business owner. But it doesn’t have to be that way!

If you choose to take part in your videos, it’s best to receive some coaching prior to production. Public speakers, politicians, sports figures, CEOs and others consult with a professional voice and speech coach; so should you. I highly recommend Ellen Dunnigan's company, Accent On Business. You will have total control over what needs to be said, but they will help you say it with the professionalism you want to present.

Consider video in your next marketing plan. You’ll present your company with a fresh, personal message.