I've been thinking about new year resolutions lately and realized that I haven't made one in years. I never stick to them. They are usually 'broken' before January 31. That doesn't happen to goals (or at least not as often or as easily).
These thoughts were whirling through my head as I worked on our marketing calendar for 2009. In my opinion, there is a big difference between goals and resolutions. Resolutions are just statements about what I want to happen or plan to do. Goals, on the other hand, are written down, have a plan of action and specific ways to measure the success. Goals are easier to achieve because you are holding yourself accountable.
Your thoughts?
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