There are a variety of civic organizations – Kiwanis, Rotary, Sertoma - that invite guest speakers to provide unique information at their meetings. Church groups, Chambers of Commerce and other business associations also seek experts in their field. The list goes on and on. Though few pay for their speakers, you are usually warmly welcomed and appreciated for giving your time. And there is most often a breakfast, lunch or dinner provided.
The main criteria is that you offer education or information. For example, Mike and I discuss why business owners, homeowners and renters need to know what they own. We include stories of what has happened to those who didn’t have an inventory to assist with filing their insurance claim, and discuss the common misunderstandings about personal property insurance. We even give tips on how to compile an inventory.
I am a Vice President of Rainmakers, enjoy networking and have presented “How to work a room”. Many people are just entering the networking arena and are eager to receive tips to help them when attending events.
If you aren't talking about your business, what does this do for you? It puts you in front of a group of people you might not have otherwise met. Your introduction will tell them what you do, plus most organizations encourage you to distribute promotional material at the conclusion of the meeting.
Everyone has value and has a special area of expertise. What is yours? And how do you get the word out that you want to be a speaker? Let your business associates know you're looking for speaking opportunities. Write about it on your blog. We are on the Kiwanis Speaker List for Indiana; many other organizations have found us on that list. Look in the paper; most organizations list the name and phone number of the contact person.
Bottom line is, you provide useful knowledge, become known as an expert and have received the opportunity to promote your business. Not bad for a couple hours of your time – oh, and you get a warm meal and friendly conversation, too!
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