Business opportunity - advantages of purchasing a turnkey package, Part 2

As stated in the previous post, just knowing how to do a business isn’t enough. There is a difference between knowing how and actually being able to complete the process. A good turnkey package will include a supply of templates. It takes hours and hours to create letters, worksheets, marketing pieces, etc., so these documents should be available to download and edit. Imagine popping a CD into your computer, adding your logo and contact information, and then addressing your first marketing letter within hours of receiving your turnkey package. It can happen!

Hands-on training is essential. Even what seems to be the easiest process can be overwhelming when trying to learn everything at once. Actually doing the task is the best way to learn, with a detailed manual and in-person or telephone consultation to support and reinforce the hands-on training.

The manual is the map or guided tour that will be consulted constantly during the startup phase. Thorough manuals should include background information, marketing tips, resources and any processes the new business owner will need to know. For example, our manual includes step-by-step instructions for processing photographs. It is so detailed that it starts with putting the camera card into the computer and ends with pressing ‘print’ on the photo software. The same is true for each office procedure, marketing initiative and customer follow-up, to name a few.

And then there's marketing...